KFC Slogan

Slogan is one of the main identities of any brand. Every brand has its own slogan which makes it unique. The slogan of any brand represents the basic values and ambitions of it.

When it comes to KFC, it has its own slogan. In every country where KFC is operating, KFC  slogan is adjusted to relate it to the native people.

What is KFC Slogan

In USA, the current KFC slogan is:

“It’s Finger Lickin’ Good.”

This slogan shows the commitment of KFC staff to cook every KFC menu item in a way that the customers find it so delicious they keep licking their fingers after finishing their KFC meal.

Background of Current KFC Slogan

KFC advertisement manager Ken Harbough recived a complain about a KFC advert in which the person was licking his finger after finishing his KFC meal. The person said that this licking of fingers was looking unhygienic.

At this complaint Ken Harbough replied: “Well, It’s finger linkin’ good.”. This line was so good that KFC adopted it as its slogan. And from the last 70 years, KFC is using this line as its slogan.

But during the COVID-19 pandemic KFC didn’t use this slogan because it seemed inappropriate during that time. But once this pandemic ended, KFC started to use this slogan again. And still today KFC advertisements use this slogan in its ads.

History of KFC Slogans

Throughout the history of KFC, it has used many slogans, such as:

  • 1950s–1960s: “North America’s Hospitality Dish” and “We fix Sunday dinner seven nights a week”.
  • 1956–2006: The iconic, “It’s Finger Lickin’ Good” was used for 50 years after being created when a customer complained about a franchisee licking their fingers on a TV ad.
  • Late 1970s: “It’s Nice to Feel So Good about a Meal”.
  • 1980s: “We Do Chicken Right”.
  • Mid-1990s: “Everybody needs a little KFC”.
  • 2006–2010: “Follow your taste”.
  • 2011: “So Good” was introduced to emphasize food quality, staff, and service.
  • 2020–Present: In August 2020, KFC temporarily suspended the “It’s Finger Lickin’ Good” slogan due to the COVID-19 pandemic, calling it inappropriate at the time, before bringing it back later. 

FAQs

KFC’s new slogan is “It’s Finger Lickin’ Good.”

KFC chaged this slogan because of COVID-19.

Conclusion

The main and the most favorite KFC slogan is “It’s Finger Lickin’ Good.”. Moreover, with the passing time KFC had changed its slogan many times, but the most favorite KFC slogan is “It’s Finger Lickin’ Good.” because from 1956 to till this day KFC is using this slogan in the KFC ads.